franchisemarket Empowering Your Franchise Journey
Saudi Automotive Services and Equipment Company (SASCO) is the leading company in the retail sector in Saudi Arabia, offering comprehensive services to passengers and travelers across the Kingdom. Established in 1982 (1402 AH), SASCO operates with customer satisfaction as its priority, providing services through automotive service centers, motels, restaurants, transportation, and the import and sale of equipment using modern and well-maintained machinery.
SASCO’s vision revolves around being a leader in quality and service integration and setting an example in the automotive services sector to ensure continuous customer satisfaction with a focus on added value. SASCOˈs pioneering role as a key enabler in the Saudi sector has become evident through its significant strides in aligning with the goals of Vision 2030.
This has enhanced its ability to innovate products and solutions, launch a new generation of services, and develop services for sustainability. These initiatives include recycling water used in «Auto Spa» car washes for irrigation, providing electric vehicle charging stations, offering «Control» services for fuel management and payment digitization, and delivering an integrated consumer experience through «Al Nakheel» markets.
Achievements Since 2022
Since 2022, SASCOˈs achievements have diversified, including the launch of the «SASCO App» loyalty program, the introduction of self-service stations, providing electric vehicle charging, acquiring 80% of the capital of a petroleum services company, relocating to a new headquarters, celebrating the company’s 40th anniversary, and unveiling SASCO’s new identity. The company has also developed a comprehensive governance system to outline the rules, standards, and regulations related to SASCO, ensuring the application of best governance practices and protection of shareholder and stakeholder rights. Leadership and innovation are core pillars of SASCO, and from day one, the company has strived to lead in automotive services and equipment management, adhering to the highest local and international standards. SASCO aims to achieve leadership by expanding services vertically and horizontally, spreading its branches and services throughout the Kingdom, and improving these services to meet customer expectations, built on four decades of trust.
Franchise Program
SASCO launched its franchise program on October 9, 2018, aiming to create new investment opportunities and increase revenue and profitability by granting franchises to other operators for brand management.
Successful Partnerships
SASCO excels in strategic partnerships to enhance added value and provide integrated services, ensuring customer satisfaction and mutual support for expertise in line with Vision 2030. Partnerships include leading global and local companies such as McDonaldˈs, Burger King, Dunkinˈ Donuts, Al Jefali, Al Rajhi Bank, the Electric Vehicle Infrastructure Company, and Takamol Transport Services. These partnerships have been carefully selected to enhance customer value.
Sustainability Initiatives
To encourage citizens and businesses to protect the environment by planting trees at their homes and facilities, SASCO launched a tree planting campaign at its stations in November 2018.
The primary goal is to increase the rate of tree planting at all stations and double the number of trees to:
Reduce air pollution at stations caused by fuel and diesel engines containing sulfuric acid.
Increase oxygen levels and purify the air.
Lower temperatures during the summer.
Automation
SASCO announced the implementation of a «Self-Service System» at all its stations. The goal is to introduce advanced and automated fuel dispensing facilities, educate the public about self-service, and contribute to local job creation.
SASCO App: All-in-One Solution
The SASCO App offers advanced and innovative solutions for fuel management and payment digitization, making it easier than ever to track and manage expenses. It provides exclusive promotions and rewards through point accumulation that can be redeemed for discounts at SASCO stations and partners. The app includes various services, such as smart and advanced «Control» fuel management, and allows users to easily locate the nearest SASCO station and its services (Al Nakheel Markets, Auto Spa), saving time.
Empowering Women & Social Responsibility
SASCO is a strong advocate of social responsibility, believing in motivating participation in social activities, supporting important causes, and enhancing performance in health, safety, and environmental areas. The company focuses on improving the quality of life at all operational sites in alignment with Vision 2030. Empowering women is also a priority, with initiatives including providing maintenance staff for female employees, temporarily changing the company logo to pink, hosting women’s competitions and events, and offering free fuel coupons and flowers to support the empowerment of Saudi women.
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