franchisemarket Empowering Your Franchise Journey
With over 34 years of extensive experience in the restaurant business, Mr. Tarek Elzarkawi has excelled in managing both franchisees and franchisors across 10 diverse brands in the Fast Food, Fast Casual, Casual Dining, and Fine Dining sectors throughout the Middle East.
Mr. Elzarkawi spent 18 years as a General Manager for various restaurant chains, guiding multiple franchisees in the region. His deep understanding of business operations and management led him to work for 10 years as a Regional Franchise Business Consultant and Operations & Training Manager with renowned brands like Yum Brands, Burger King, and Go To Foods. In these roles, he played a key part in brand development and franchise market support across the Middle East.
He holds a B.Sc. in Hotel Management and an MBA in Marketing and HR. Additionally, Mr. Elzarkawi is certified in HACCP and ISO 9001 quality management, as well as Covid Safe Dining protocols. His expertise extends to brand strategy, operations, human resources, training, culinary development, franchising, finance, and real estate. Mr. Elzarkawi is also a certified trainer and a lecturer at universities, offering his insights on franchising and the food and beverage industry.
Mr. Elzarkawi has also been involved in new concept creation, menu planning, and brand expansion. He is skilled in acquiring new brands, negotiating franchise deals, and managing multi-concept, multi-market operations. His experience includes developing comprehensive regional annual operating plans (AOP) and marketing strategies, launching new markets, and introducing new brands. Additionally, he stays updated on industry trends and the latest technologies, ensuring his strategies remain forward-thinking and innovative.
Through his wealth of knowledge and practical experience, Mr. Tarek Elzarkawi has become a leading figure in the restaurant industry, known for his ability to develop and grow brands while navigating the complexities of franchising and operations in the Middle East.
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