Franchise Business Excellence Awards-Franchise Market, Riyadh, Saudi Arabia October 3, 2024

Reflects the true value of quality and excellence in the franchising world from the Kingdom of Saudi Arabia.

The success of the franchisors and franchises depends on various factors, including the quality of the franchise model and marketing and social media plan, human resources and talent acquisition plan, franchise recruitment, and training procedures. For these, there are people behind the successful brands; we have the Franchise Excellence Awards. 

Hence comes the added value of the “Excellence in Franchise” award launched by the National Franchise Company in partnership with “Franchise Market” magazine to be a motivator for our brands and supporters of this important sector and to give them renewed energy to achieve more successes.

FRANCHISE EXCELLENCE AWARD TO GOTO FOODS

The “Excellence in Franchise” award adopts an ambitious vision to become the most distinguished, most valuable, most influential, and most inspiring award for those who excel in the field of franchise.

• Award Objectives:

• Spreading awareness of the franchise system, its importance, and its impact on the national economy.

• Encouraging innovation and excellence: The award aims to motivate brands and franchisees to innovate and achieve the highest standards of quality and excellence in their operations.

• Promoting growth: Encouraging brands to expand and grow inside and outside the Kingdom, which contributes to strengthening the national economy.

• Highlighting successes: Presenting inspiring success models and highlighting role models among distinguished brands and their influential makers.

• Strengthening international cooperation: Strengthening international relations and partnerships by introducing distinguished Saudi and international brands.

• Marketing and promoting distinguished brands locally, regionally, and internationally.

• Encouraging government, financial, and administrative bodies and institutions that support the franchise sector.

• Supporting the commercial brokerage industry in the field of franchise.

• Supporting experts and consultants and highlighting their role in the success of the franchise system.

Award categories:

• Best local brand

• Best international brand that emerged in the Saudi market.

• Innovation and Excellence Award

• Best Franchise Broker Award

• Best Supporting Government Agency.

Selection criteria:

First: For brands:

The company: Brand size: Number of company-owned branches; Number of franchises; number of employees; financial position; franchise profitability 

Number of franchise contracts granted: locally, regionally, and internationally.

Innovation and excellence: evaluating the extent of innovation and the quality of products and services provided.

Growth and expansion plans: studying growth and expansion plans and the extent of the brand’s success in achieving them.

Supporting franchisees: franchisees’ satisfaction with the support and services provided to them by the granting company and the level of training provided to the company’s employees.

For grantees or franchisees: Measuring the grantor’s satisfaction with the franchisor’s performance and commitment to standards and quality.

Social impact: evaluating the community and environmental initiatives undertaken by the brand.

Customer satisfaction: measuring the extent of customer satisfaction and the importance of commitment to serving them.

Good spread appearance and distinctive appearance.

Second: Supporting government agencies:

Evaluating the support and services provided to brands, investors, and entrepreneurs in the franchise sector.

Innovation and excellence in the services provided to brands and measuring the quality level of these services.

Monitoring the number of services and the number of brands benefiting from the support.

measuring customer satisfaction with the support and services provided to them by the supporting agency.

AWARDEE :

1. HASHI BASHA
2. AL BAIK
3. KUDOS
4. SASCO FUEL STATION
5. ALDRESS FUEL STATION
6. GOTO FOODS
7. DONUT TIME
8. CIRCLE K
9. 20 UR COFFEE
10. SAUDI ARABIA CHAMBER OF COMMERCE