franchisemarket Empowering Your Franchise Journey
Franchising is a business model that takes you on a unique journey of business expansion. (Global Franchise Expansion)
Businesses in Africa and the Caribbean Islands are now receiving the Clarion call to create business opportunities for foreign communities to join in their global expansion journey.
With the long list of franchising predecessors and the successes recorded as seen in the diagram below, we urge new franchises to stay focused.
In the table below, prepared by our Partners Easy Life & Consultancy, UAE, you can see the least performing brand (RE/MAX), a real estate franchise with over 130,000 outlets grossing $325.67 million annually.
At the top of the list is McDonalds Franchise with 38,000 branches grossing $129.5billion billion annually.
These statistics show the vast possibilities that lay ahead of upcoming franchises across the globe.
Ceo Drawing Board Stories has now captured the African and Caribbean markets with thriving brands who are simply waiting to unleash their growth potentials.
The CEO Drawing Stories is a brand of ACR Global that showcases strong brands across Africa, the Caribbean, and the Middle East while focusing on opportunities for growth through the franchising model in this season.
We have seen the untapped global growth opportunities for brands in these markets, and through our solutions, such as CEO Drawing Board Mastermind, Exhibitions, Platforms, and our thriving ecosystem, we have created clear solution channels for indigenous brands to tap into these vast growth opportunities.
The African and Caribbean market, current and future franchise markets
The African and Caribbean markets are poised for significant growth in the franchise industry. Currently, Africa is one of the most dynamic markets in the world for franchising, with international direct investment estimated to be around $60 billion ¹. The region is expected to have seven of the ten fastest-growing economies globally in the next five years.
In terms of specific markets, countries like Nigeria, Ghana, Kenya, and South Africa are expected to drive growth in the franchise industry. The Caribbean market, on the other hand, is also showing promise, with opportunities for franchises in the tourism, hospitality, and retail sectors.
Key sectors for franchise growth:
– Food and Beverage: With a growing middle class and increasing demand for international cuisine, the food and beverage sector is expected to drive franchise growth in Africa and the Caribbean.
– Retail: The retail sector is also expected to see significant growth, driven by increasing consumer spending and demand for international brands.
– Healthcare: With a growing need for quality healthcare services, the healthcare sector is expected to see significant franchise growth in Africa and the Caribbean.
Future prospects:
– The African franchise market is expected to grow by 10.8% from 2025 to 2029, driven by increasing demand for international brands and services ².
– The Caribbean market is also expected to see significant growth, driven by the tourism and hospitality sectors.
– There are also opportunities for franchises to expand into new markets, such as the African Continental Free Trade Area (AfCFTA), which aims to create a single market for goods and services across Africa ³.
Delicious Treats Franchise is a thriving franchise with origins in Barbados, with a rich array of healthy food for in-hospital, university, and the food market.
This brand is rapidly expanding its reach across the Caribbean and into the Caribbean Islands
Check them out: https://delicioustreatsfranchise.com/
The South African Franchise Market
The South African franchise market is thriving; according to research, it has over 727 franchised brands and 10 franchised business categories. The sector is dominated by fast foods and Quick Service Restaurants (QSR), making up 19% of the market, followed by retail and direct marketing (17%), and building, office, and home services (12%).
In terms of growth, the franchise industry in South Africa has shown remarkable resilience, with an estimated turnover of R999 billion in 2023, contributing 15% to the country’s GDP. The sector also provides employment opportunities, accounting for approximately 4.7% of total employment in South Africa, translating to around 471,233 employees.
The South African franchise market also boasts a growing trend of ownership diversity, with previously disadvantaged groups owning an average of 48% of franchises in 2023, up from 20% in 2019 ¹.
Franchising accounts for 15.7 percent of South Africa’s GDP, with an annual R721bn turnover, despite the country having a major minerals export business in gold, platinum, and diamonds. There are approximately 850 franchised brands currently with 41,000 outlets, with this number growing annually.
We have zoomed in on 30 franchise brands originated from South Africa, which we will uncover in the next series, alongside more brands from different countries across Africa. In these series, we will enlist the African brands that are going through the franchise transition and the statistics behind their market share in the franchise industry.
Furthermore, in discussions and interviews with some billionaires in Africa, the franchise models are gaining acceptance within the markets.
These are exciting times.
Follow us on CEO Drawing Stories in 2025 as we unravel a new world of possibilities.
