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The prestigious Saudi brand Albaik has been awarded the Golden Leadership Award for Food Excellence at the conclusion of the International Franchise Market Exhibition held on October 3. This three-day event was organized under the patronage of the Federation of Saudi Chambers of Commerce, celebrating achievements in franchising and business innovation.
The ceremony was graced by the presence of Mr. Amer Al-Anzi, Secretary General of the Federation of Saudi Chambers of Commerce, and Dr. Ghassan Reda Khalifa, Secretary-General of the Madinah Chamber.
The award was presented to Albaik Food Systems Company, the proprietor of the iconic Albaik brand, which operates a network of over 200 branches both domestically and internationally. The brand is recognized for its commitment to high standards of quality and operational excellence, enabling remarkable growth and expansion beyond Saudi Arabia. (Golden Leadership Award)
Ms. Abeer Juliah, Executive Director of the Franchise Market Exhibition, expressed her pride in Albaik’s recognition, stating, “The exhibition, now in its tenth edition, celebrates a brand that has achieved leadership at both local and international levels.” She highlighted how Albaik has become a symbol of Saudi success through its dedication to quality and innovation in the restaurant and food service sectors.
This honor cements Albaik’s status as a trailblazer in the global food industry, showcasing the excellence of Saudi enterprises on an international platform.
Ms. Abeer Juliah, Executive Director of the Franchise Market Exhibition, emphasized the significance of Albaik’s recognition during the event’s tenth edition. She remarked, “The exhibition proudly celebrates one of the most prominent brands that has achieved leadership both locally and globally.”
Juliah elaborated on Albaik’s origins, which trace back to the Western Region of Saudi Arabia, in the holy cities of Makkah Al-Mukarramah and Madinah Al-Munawwarah. These locations, visited by millions worldwide, played a pivotal role in building Albaik’s global reputation. The brand’s strategic foundation has allowed it to emerge as a trailblazer in developing a unique operating system and setting benchmarks in the industry.
She highlighted the core pillars of Albaik’s success—quality, affordability, and unparalleled service—which make it nearly impossible for competitors to replicate its model. According to Jaleeh, “Albaik represents one of the pioneering schools in the restaurant and food service industry.”
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